Such brands include Dells Home OfficeConsumer class brands are focused on value, performance, and expandability. These brands include Inspiron budget desktop and notebook computersXPS high end desktop and notebook computersAlienware high performance gaming systemsVenue Tablets Android WindowsDells Peripherals class includes USB keydrives, LCD televisions, and printers Dell monitors includes LCD televisions, plasma TVs and projectors for HDTV and monitors. Dell Ultra. Sharp is further a high end brand of monitors. Discontinued products and brands include Axim PDA discontinued April 9, 2. Dimension home and small office desktop computers discontinued July 2. Dell Digital Jukebox MP3 player discontinued August 2. Dell Power. App application based servers, and Dell Optiplex desktop and tower computers previously supported to run server and desktop operating systems. Current facilitieseditDells headquarters are located in Round Rock, Texas. As of 2. 01. 3 the company employed about 1. Texas and was the regions largest private employer,1. As of 1. 99. 9 almost half of the general fund of the city of Round Rock originated from sales taxes generated from the Dell headquarters. Dell facilities in the United States are located in Austin, Texas Plano, Texas Nashua, New Hampshire Nashville, Tennessee Oklahoma City, Oklahoma Peoria, Illinois Hillsboro, Oregon Portland area Eden Prairie, Minnesota Dell Compellent Bowling Green, Kentucky Lincoln, Nebraska and Miami, Florida. Facilities located abroad include Penang, Malaysia Xiamen, China Bracknell, UK Manila, Philippines1. Chennai, India 1. Hyderabad, India Gurugram, India Hortolandia and Porto Alegre, Brazil Bratislava, Slovakia d, Poland Panama City, Panama Dublin and Limerick, Ireland and Casablanca, Morocco. Dell Direct, which provides sales and technical support for the Ireland and United Kingdom market is located in Cherrywood, Dublin where it employs 1,0. The US and India are the only countries that have all Dells business functions and provide support globally research and development, manufacturing, finance, analysis, and customer care. CompetitioneditDells major competitors include Hewlett Packard HP, Acer, Fujitsu, Toshiba, Sony, Asus, Lenovo, IBM, MSI, Panasonic with its Toughbook series, Samsung and Apple. Dell and its subsidiary, Alienware, compete in the enthusiast market against AVADirect, Falcon Northwest, Voodoo. PC a subsidiary of HP, and other manufacturers. Zoom Free Download here. Technical supporteditDell service and support brands include the Dell Solution Station extended domestic support services, previously Dell on Call, Dell Support Center extended support services abroad, Dell Business Support a commercial service contract that provides an industry certified technician with a lower call volume than in normal queues, Dell Everdream Desktop Management Software as a Service remote desktop management, originally a Saa. S company founded by Elon Musks cousin, Lyndon Rive, which Dell bought in 2. Your Tech Team a support queue available to home users who purchased their systems either through Dells website or through Dell phone centers. Dell routes technical support queries on products for the professional market according to component type and to the level of support purchased 2. Basic support provides business hours telephone support and next business day on site support Return to Base, or Collect and Return Services based on contracts purchased at point of saleDell Pro. Support provides 2. Mission Critical option with two hour onsite support, for customers who choose the highest level of support for their most critical hardware assets. In addition, the company provides protection services, advisory services, multivendor hardware support, how to support for software applications, collaborative support with many third party vendors, and online parts and labor dispatching for customers who diagnose and troubleshoot their hardware. Dell also provides Dell Pro. Support customers access to a crisis center to handle major outages, or problems caused by natural disasters. Dell also provides on line support by using the computers service tag that provides full list of the hardware elements installed originally, purchase date and provides the latest upgrades for the original hardware drivers. Historyedit. Dells first logo from 1. Dells former logo from 1. Dells former logo from 2. In 1. 98. 4, at the age of 1. Michael Dell founded PCs Limited, a seller of IBM PC compatible computers, while a student of the University of Texas at Austin and operated the company from his dormitory room. In July 1. 98. 5, the company produced the first computer of its own design, the 1. Turbo PC, which sold for 7. IBM. 2. 72. 8 After a positive article in PC Week, the company was selling 1,0. Michael Dell appeared in PCs Limited advertisements in national magazines, asking readers to give us a chance to show you what its products can do. Dells family went on to lend him 5. In late 1. 98. 6, the company began operations from an 8. North Austin. 2. 8In 1. Michael Dell hired Lee Walker, a 4. Dells ideas for growing the company. Walker reorganized the management staff, was instrumental in securing the companys first line of credit from a bank of 1. George Kozmetsky and Bobby Ray Inman. Walker retired in 1. Michael Dell hired Morton Meyerson, former CEO and president of Electronic Data Systems to transform the company from a fast growing medium sized firm into a billion dollar enterprise. By early 1. 98. 7, Dells factory was producing 7,0. In 1. 98. 7, the company had 7. This represented approximately a market share of 1, compared to 3. IBM, 8. 2 for Apple Inc., 5. Compaq, 5 for Olivetti, and 4. Zenith Electronics. The company spent 3 million, or 4 of sales, on advertising. Dell also offered journalists from major computer magazines the opportunity to test its products, which gave it further good publicity when positive articles were written in these publications. Dell was known for its excellent customer service, with 9. In early 1. 98. 7, Dell began offering a computer servicerepair plan by Honeywell for 3. Dell raised capital in a private placement in 1.